Event Brain · North-Star
Define the event once. Measure everything against it.
Every SYSOI event starts with a North-Star — goals, KPIs, target audience, brand voice, key themes. Draft it from a brief with AI, rebuild it from your website, or paste in your existing strategy doc. Once it's set, every downstream layer is measured against it.
How it works. Opus drafts the North-Star from a brief or scrape, then writes it to a versioned profile. Every signal the Consistency Engine emits, every CFP score Marquee returns, and every readiness model the scoring layer runs reads from this profile. When the North-Star changes — a pivot to a different KPI, an audience refocus — every downstream signal re-scores against the new truth.
Connectors: Web scrape via ForgeScrape; document upload (PDF / Markdown / text); manual brief.